Franklin, Tennessee, Aug. 24, 2026 (GLOBE NEWSWIRE) -- The ROOT Brands has been named a Bronze winner in the International Business Awards for “The ROOT Brands: Redefining Wellness Through Patented Innovation” in the Health Products & Services – Small category.
The international recognition highlights an important distinction behind The ROOT Brands: patented processes developed by Dr. Christina Rahm, Scientist and Formulator of The ROOT Brands, centered on the cleaning and preparation of ingredients used in products intended for the body.
Why This Innovation Matters
Today’s consumers are paying closer attention than ever to what goes into the products they consume.
Reports of contamination, product recalls and questions surrounding ingredient quality have reinforced an important reality: what goes into a wellness product matters, but so does what happens to those ingredients before they ever reach the finished product.
That is where The ROOT Brands’ approach differs.
Dr. Christina Rahm has developed patented processes focused on cleaning and preparing ingredients before they are incorporated into ROOT formulations. The philosophy is straightforward: begin with a higher standard for the ingredients themselves before creating the finished product.
Rather than looking only at what an ingredient may provide, ROOT's approach places additional emphasis on the purity, preparation and quality of the ingredients entering the formulation process.
Raising the Standard Before the Product Is Made
For Dr. Rahm, creating a wellness product does not simply begin with choosing ingredients from a list. It begins by asking deeper questions about those ingredients and how they have been handled and prepared.
“We spend so much time talking about what is in a product, but we also need to be asking about the condition and quality of those ingredients before they go into that product,” said Dr. Christina Rahm. “The processes I developed came from a desire to approach formulation differently, to focus on cleaning and preparing ingredients before they become part of something we are asking people to put into their bodies.”
That philosophy has become an important part of the scientific foundation behind The ROOT Brands, representing a higher standard for wellness formulation as consumers increasingly demand greater transparency, quality and accountability from the products they choose.
International Recognition of a Different Approach
The Bronze International Business Award recognizes not simply a single ROOT product, but the patented innovation and scientific approach behind the company’s broader wellness portfolio.
“This award is particularly meaningful because it recognizes the science and innovation behind what Christina has spent years developing,” said Clayton Thomas, Founder of The ROOT Brands. “Her patented work has helped shape how we approach formulation and ingredient quality across ROOT, and this recognition reinforces our commitment to building products around that scientific foundation.”
For The ROOT Brands, the award represents another step toward its larger goal: raising expectations for what quality and innovation should look like in the wellness industry.
About Dr. Christina Rahm
Dr. Christina Rahm is a scientist, researcher, inventor, author and formulator whose work spans biotechnology, product development and health and wellness. As Scientist and Formulator of The ROOT Brands, her patented processes and scientific work have helped establish the foundation for ROOT's approach to ingredient preparation and formulation.
Her work is centered on challenging conventional approaches and applying science and innovation to the development of wellness solutions for everyday life.
About The ROOT Brands
The ROOT Brands global health and wellness company focused on science-driven products, education and innovation. The company’s approach combines scientific research, advanced formulation and patented processes developed by Dr. Christina Rahm, with an emphasis on ingredient quality, preparation and purity.
With a community spanning markets around the world, The ROOT Brands is committed to advancing a more informed approach to wellness and raising expectations for the science and quality behind the products consumers put into their bodies.
For more information, visit TheROOTBrands.com.
Marty McGinley The ROOT Brands 2246227110 marty@therootbrands.com
